EVALUATION: Who would be the audience for your media product?

The audience intended for my media product has been influenced by the content and features which are included in my magazine. The primary audience for my music magazine (Axel) is a male audience who are in their early adult hood and are interested in fashion shops, cars, health and beauty etc. My secondary audience includes the band of females and males who are interested in anything however have an avid interest in rock music and music magazines. I decided to choose a fairly young audience for my magazine as

I wanted to follow the standard expectations and conventions of a rock music magazine. Additionally, this allowed me to include unique content which was original and was relevant to the type of age range I was targeting. These features included things like: free posters, competitions, tickets to concerts and interviews with new, niche artists who have different music in the music industry. There were other significant features in the magazine which emphasised who my target audience were. One of which was the main image on the contents page of me sitting on a bench in front of some scenery. The fact that the image is so rural and fresh definately reflects on the target audience. I think that the main selling point for my target audience was that the magazine was different and allows the reader to escape from the ordinary world. After doing some thorough research and development, I understood that there weren't many music magazines which were targeted at an older audience (40-55) which was fairly surprising considering that there are many magazines which include articles on rock legends like Led Zeplin and Jimi Hendrix. However I didn't want to 'rebel' at too much of an extent towards conventions so I also decided to aim at a younger audience.

In order to present my ideas about who my target audience for the magazine is, I created numerous posts which provide the reader with the target audience and my reasons for the choice. These posts included: mood board, audience profile, IPC research, numerous evaluations of each page and audience feedback. Audience feedback was very important for identifying the audience as I was able to get a mix of comments which were from the type of people who would read my magazine and others who would be interested in completely different types of music. This improved my awareness with the content I put into each page and the consequences they may have as an after effect.

To summarise, I think that I successfully identified the correct type of audience who would read this magazine and therefore included suitable information and content for each page which would be relevant for the reader.