The importance of synergy in a magazine

Synergy - The interaction or cooperation of two or more organisations, substances, or other agents to produce a combined effect greater than the sum of their separate effects

- the synergy between artist and record company

Synergy is very important in magazines as it gives the magazine a style and a unique look. Synergy is the factor which allows the reader to match a particular brand to a specific page. This can be shown in a number of different and effective ways. They could be: colours, fonts, images, logos, layout, discourse structure, repetition of certain words, gradients and references to other features in the magazine.

After looking at some examples of music magazines during a media lesson, I now know that some magazines follow similar patterns in order to follow a pattern and create a strong synergy. Here is an example of a magazine I found on the Internet:



As you will see, the colours in this magazine follow a similar style: red. black and yellow. This colour scheme is shown on both the front cover and the contents page which is a good link, as the reader does not feel as if they have started reading an entirely new magazine.

Another example of synergy between the front cover and the contents page is the font. The same font is used almost all the time in this magazine which is good as it makes the magazine clear and easy to read. Additionally, it allows the magazine to maintain its unique style and stay original.

From this example, I have learnt that synergy is a very important aspect to consider when creating a magazine as it prevents the design of the pages from looking 'out of place' and amateur